To build a car that has everything the customer wants,
it is essential to understand what he wants first.

This has been the basic principle behind the Xylo. We started with the customer. To this end we spent time with car users, across the country, observing their interaction with cars. We watched how they entered vehicles, what they did inside, what they looked for. We noted down complaints and identified need gaps.

And then we started building the Xylo. From the inside out. This is the first time in India where the passenger compartment was designed well before the exteriors of the car. Every single learning was incorporated on a wooden buck (a mock car interior with instrument panel, steering wheel and seats). This was then tested with car customers for further feedback. And only after integrating every desired feature into the interior did we start with the exterior.

The result was a car that was fluent in form and function. A car that was truly world class. And a car that was in sync with your requirements.