Mahindra is Ranked No. 1 in the J.D. Power Sales Satisfaction Index Study in a tie
The Sales Satisfaction Index (SSI) Study
conducted by J. D. Power Asia Pacific provides a comprehensive analysis
of the new-vehicle purchase experience from the customer perspective.
The study measures the ability of dealerships to manage the sales
process. The 2015 India Sales Satisfaction Index (SSI) Study is based on
responses from more than 7,895 new-vehicle owners who purchased their
vehicle between September 2014 and April 2015, and includes evaluations
of more than 75 models within the mass market segment. The study was
fielded from March to July 2015. The study examines seven factors that
contribute to new-vehicle owners’ overall satisfaction with their sales
experience (listed in order of importance): delivery process, delivery
timing, salesperson, sales initiation, dealer facility, paperwork and
deal. Satisfaction is calculated on a 1,000-point scale. Mahindra is
ranked the highest in a tie in 2015 India Sales Satisfaction Index (SSI)
Study with a score of 872 as compared to overall satisfaction in the
mass market segment at 851.
J.D Power Asia Pacific
2015 India Sales Satisfaction Index (SSI) StudySM
Sales Satisfaction Index Ranking- Mass Market Brands
(Based on 1000-point scale)
Note: Included in the study but not ranked due to samll or insufficient sample size are Datsun, Fiat and Skoda.
About JD Power
J.D. Power and Associates is a global market research
company founded by James David Power and is the trusted source for
recognizing top performing brands & products. The firm conducts
surveys of customer satisfaction, product quality, and buyer behaviour
for industries ranging from cars to marketing and advertising firms. The
firm is best known for its customer satisfaction research on new-car
quality and long-term dependability. Its service offerings include
industry-wide syndicated studies, proprietary research, consulting,
training, and automotive forecasting. The company is a business unit of
the Information and Media Group of McGraw Hill Financial and is
headquartered in Westlake Village, California.